When I wrote my article on fixing the Fantastico security loophole, a lot of people asked me why I wanted to give that away for free. I could have made a bundle by charging $7 for the report, and I guess they were right, I could have made a killing using the fear tactic.
But I don’t use tactics like that! I would much rather tell my people up front how I can help them and let them make decisions based on my honesty. So when I started giving away free blog installations, some of my friends closest told me that I was crazy!
Blogs are free anyway, the WordPress source code is freely obtainable at WordPress.org… People can create a blog at WordPress.com and Blogger.com for free anyway, so why would anyone want to get a free blog installed on their own domain?
Blogs are a great way to express yourself, and if that is all you want to do, the ones you get for free at blogger.com and WordPress.com are terrific for that. Thing is, you also lose the professionalism of having your own domain, and if you are using your blog as a business tool, you might want to add plugins and themes that more closely match your business personality!
The other consideration is if you plan on promoting things, having your own domain and hosting is really the only way to go, because people have told me horror stories about their hard work suddenly vanishing when their free blog was suddenly deleted because of terms of service violations! I don’t like to use scare tactics, but have you read Google’s terms of Service for Blogger.com (Google owns Blogger.com)?
WordPress.com is very tough on promotional blogs, too, so that if you are trying to make a market for yourself, your free blog will not be a good way to do it.
Some of the Cost Per Action experts, the guys who use the CPA networks like Hydra and ModernClick, tell me that a blog on your own domain – preferably a domain that includes the keywords you are targeting – is one of the best traffic generating methods for CPA products. You can use the blog to great number videos, audios and articles that will excursion the traffic that bring the people who will click on your ads!
If you choose a good theme for your blog, you can look good while bringing in people who will want to bookmark the site and come back again and again! Sometimes the presentation is everything. Now you really want to make sure that you aren’t splogging, though, because that is a sure way to get your blogs removed from the search engine results pretty quickly!
Splogs? That is the term for SPAM blogs. In the black hat days, people would create a blog on hundreds of domains with one post or two and lots of links with AdSense ads or affiliate links. Google’s algorithm ended up getting rid of them, but once in a while you nevertheless find the misguided soul who thinks he is going to make a million dollars by putting up as many blogs as he can to cover every keyword he can on mesothelioma!
A blog is great as long as you are providing value to your readers, because your readers are the reason you want to have a blog in the first place! Without the readers, their would be no ad clicks, no banner impressions and definitely no affiliate commissions. So as long as you keep the reader in mind, you are well ahead of the hundreds of thousands of others out there!