Top 10 Tips for Choosing a Web Designer for Your Business Web Site
How to Choose a Web Design Firm
Simple. You do your homework on them. Then, you start asking questions and taking notes. There are plenty of web designers obtainable. You want to go with the best because, in fact, your web designer is basically your partner. You want to choose a designer that takes YOUR business seriously.
What questions do you ask?
There are several important questions to ask when choosing a web designer for your business web site.
Creating your web site can be a tricky course of action. Choosing the best web design firm for your business web site is a very important decision. And if your company is like most small businesses, you probably do not have web design experience. Building your web site will take time and work. And working with a web designer is no easy task. So choose the right web design company from the start and avoid do-over’s, which can be costly and time consuming.
1. What kind of web experience do you have?
For starters, find out what kind of design experience your possible design firm has. Do they have experience with content management systems such as Joomla or Drupal, do they have experience working with “raw” HTML? Has the web design company produced web sites similar to yours? Do they have applicable industry experience? If you want to sell products by your web site and accept credit card payments, does the web design company you are considering have experience with ecommerce hosting?
2. Do you have a portfolio that I can review?
An experienced web design company will have a substantial portfolio of web sites that they have produced for other clients. Ask for links to other site the design company has produced and review each one. Do you like what you see? Do the sites have a style that appeals to you?
3. Do you have any references?
In addition to reviewing web sites, ask for customer references. Contact their clients and ask them about their experience with the web design company. Were they happy with the results? Did they get what they paid for? How much did they pay? Would they recommend them? How long did it take? What didn’t they like about the company? How responsive was the company when they had questions?
4. What are your prices?
The most important step in pricing is to make sure the possible design company outline all of the prices associated with the work and puts it all in writing. Never go into into a deal unless all of the costs are well understood up front.
Ask them a bit about how they manage payments. If they respond in a very business-like and specialized manner, this is a good sign. If they throw out answers like – “Don’t worry, we’ll manage” or “in any case you are comfortable with”, don’t be fooled. This is trouble waiting to happen. Get the price in writing before you begin the project.
5. Do you have experience with search engine optimization?
Most small business owners do not have it in their budget to hire a separate marketing firm to work on search engine optimization (SEO), so it imperative that your web designer have experience in SEO. A good designer will know that design and SEO go hand-in-hand. Designing a web site for search engines with “clean” code that utilizes cascading style sheets is basic to getting your content indexed in the leading search engines, such as Google and Bing.
6. Do you have experience with social media marketing?
Many marketing firms do know the first thing about social media marketing. These firms are stuck in the past and are not as effective as they pretend to be. Be sure that you work with a designer that knows how to setup a Facebook fan page for your business and design a customized Twitter profile. This is important because you will want your social media similarities to mesh with the design of your web site. The web site and social media pages should supplement one-another.
7. What is your course of action for designing or building a web site?
Make sure you ask your possible web design company about the time of action that they use? Do they design a web site or do they build a web site? An experienced Internet specialized should understand the difference between these two concepts. If they don’t, they’re probably not as experienced as they claim to be. Building a web site is a highly technical course of action, while designing a web site is a highly creative course of action. Many advertising firms specialize in web site design which does not necessarily require any web development skills whatsoever. At the same time, many firms design web sites, however out-source the creative portion of the project. Find out from the beginning what the time of action if for the firm that you are considering.
8. How long will it take?
Perfectionism can be a huge stumbling block in the fast paced world of the Internet. Some designers are unable to compromise between quality and time to market needs. Test: See how long it takes until you receive a proposal.
9. What kind of sustain is offered after web site set afloat?
If your design firm does not offer web site maintenance, you might want to continue looking. Most reputable design firms will offer “post-set afloat” maintenance for companies that do not have an in-house webmaster.
10. Which web hosting providers do you work with?
If your design firm does not know the first-names of the contact at their favorite web design firm, then this should raise a red flag. Most reputable web designers know not to choose a web great number simply because they are the most popular or because they offer the cheapest web hosting. A reputable web design firm should know who to call and how to get results! Does your web designer work with a green hosting company? Environmentally-friendly web hosting is becoming more and more popular for business web sites looking to implement an eco-policy.
Getting a little recognition on the W3 is hard, already in a niche market (especially in a niche market). You have less than 10 seconds to convince a site visitor to stick around long enough to learn about the quality of your sets, your products or your message. Web surfers are jagged out on information overload. If they don’t see what they want to see on your home page or a landing page, they bounce. So, making a statement about your corporate culture and your business’ chief values has to happen in the blink of an eye. Visitors will never already see the “About Us” page if you don’t create a good impression – in 10 seconds. So, go green! An emblem or banner proclaiming that you use green hosting makes an immediate statement about your on-line business. It says you care about the ecosystem.
Do your homework when choosing a web design firm.
Good designers are creative people that need to think out of the box. Finding a good web designer is getting harder and harder. The good designers are being snatched by agencies and large projects. They are overloaded with work and often, you won’t know about them because they don’t have time (or need) to market themselves. Doing your homework and asking the right questions is important to decide if they are right for the job.