JD.com wins Spring Festival Gala partnership, following ByteDance, Ten…


Chinese e-commerce giant JD.com has secured a deal to serve as the exclusive partner of state broadcaster China Central Television (CCTV) to give away cash as virtual red packets at this year’s Spring Festival Gala, the country’s most-watched television broadcast.

The partnership is often seen as a barometer of financial strength and a political blessing from Beijing. The 2021 partnership went to Douyin, the Chinese version of TikTok that is also owned by ByteDance, after being pulled from…

Click: See details

Leave a Reply