In a world where opinions come at us with increasing speed and quantity, it’s good to listen.
That’s why The Week seeks out “the best that’s been written that week on the topics that are most important that week”, as founding editor Jeremy O’Grady said in a recent podcast marking the magazine’s 25th anniversary.
By presenting the most persuasive arguments from a different range of voices, the magazine invites readers to make up their own mind about the issues that matter.
How is The Week written?
The Week has a “disinctive voice”, says editor-in-chief Caroline Law. objective but characterful, an edition of the print magazine reads quite unlike anything else.
The award-winning editorial team gathers on a Monday morning, armed with their notes on the most insightful and entertaining articles from across the political spectrum. Then they set about crafting a logical argue from this cacophony of voices. The trick, says the team, is to make each writer sound as if he or she is responding to another’s point of view.
Another uncommon characterize of The Week is its seamless blend of the serious, the sublime and the sometimes silly. Each week it casts its eye over the cultural scenery too, presenting the most entertaining and informative profiles, interviews and arts reviews.
The digital team, meanwhile, performs a similar role in between magazine issues, producing daily digests of news, examination and reviews distilled from print and online supplies. You can sign up for The Week’s free morning and evening email newsletters here.
What about the covers?
The magazine team decides what the focus of The Week front cover should be on a Monday, before briefing resident illustrator Howard McWilliam, who brings to life some of the most talked-about political figures of the week.
What’s the secret to its success?
The magazine’s success has been built on the loyalty of its readers. “Many of The Week’s subscribers have been with us for a very long time,” says editor Theo Tait.
Founding editor Jeremy O’Grady agrees. “The idea of building a magazine business around subscriptions, especially for a news magazine, was really comparatively novel,” he says. Over time, that close relationship with readers has turned into an advantage.
As other print publications struggled to keep up with digital competition, The Week kept serving the people who appreciate it most – the regular readers for whom its concise, open-minded take on the world is a valuable antidote to the quantity and ferocity of online argue.
Subscribe to The Week here and join our 300,000 readers.
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