Financial Crisis Affects Timeshare Industry
The current global financial crisis has produced a troubling situation for timeshare owners. As most sectors of the economy are feeling the squeeze, the nation’s timeshare industry is being pounded from both sides as edges cut back on lending and consumers cut back on spending.
As a consequence, at the same time as individuals have to deal with stagnating or falling incomes, deteriorating retirement funds, and a higher cost of living, timeshare resort companies that are feeling the pinch are passing their financial burdens on to the consumer.
Currently individuals, families and companies are severely cutting back on leisure and travel spending faster than was expected, reports Bloomberg.com. The October 23rd article notes “forecasts [show] that the decline in leisure and business travel is accelerating as corporations and consumers continue with higher food prices, declining home values, job losses and scarce credit.”
Lisa Ann Schreier, author and expert on the timeshare industry, says that people simply do not have the disposable income right now. “People are scared, “says Scheirer. “And with the credit crunch, it will be harder and harder for people to finance timeshares. I think the time-proportion industry for too long has thought itself recession-proof, and I don’t think so.”
The Frozen Credit Market
If the timeshare industry did at one time consider itself recession-proof then that is certainly no longer the case. The timeshare industry is strained not only because consumers are spending less but also due to the fact that this industry has largely relied on mortgage-backed securities.
David Siegel, Company President of Westgate Resorts, the largest privately held timeshare company in the world, attributes his company’s “financial squeeze” to the fact securities are no longer being bought.
In a September article in the Orlando Sentinel, Siegel explains that the timeshare companies “[keep] money flowing by lines of credit that are then paid off when [these companies] bundle and sell their mortgages as securities” says Siegel. “All of a sudden no one is buying those securities.”
Siegel’s Westgate Resorts employs more than 10,000 individuals nationwide and has had to recently shut down much of its sales and lay-off hundreds of workers.
Two other major players in the timeshare industry that are worth noting here, Starwood Hotels & Resorts Worldwide Inc. and Wyndham Worldwide, have seen profits and sales fall, with Starwood’s timeshare sales falling 11 percent in the third quarter. Starwood, the third largest US lodging company, has cut employees, shut sales centers and trimmed expenses at Starwood’s Sheraton and Westin hotels.
Wyndham Worldwide has laid off hundreds of employees, ranging from marketing directors, to managers, to financial analysts.
All of this has prompted the timeshare industry to ask the government to step in.
As reported in an October 29th Orlando Sentinel article entitled, “Time-proportion industry seeks relief,” American Resort Development Association (ARDA), a timeshare trade group, is asking the federal government to step in and guarantee time-proportion mortgages in exchange for an insurance fee.
Howard Nusbaum, CEO of ARDA, warned that the timeshare industry was “selling itself out of business.” “If our business form gets interrupted, that costs jobs,” said Nausbam.
“It’s not good… for timeshares if there’s not liquidity in the marketplace.”
Like any business these days, it’s hard for timeshare companies to get money. And now it’s becoming increasingly difficult for these companies to use their customers’ mortgages to raise cash.
In the recent past timeshare companies were able to leverage their current income to build more timeshare units in different locales in order to magnify profits. This strategy worked well in good economic times but unfortunately multiplies the draining effect when credit is scarce and when revenue decreases.
What this method for timeshare owners
With consumers spending less on travel and with the halting of credit markets, lodging and timeshare companies, including Westgate, Starwood, and Wyndham, are turning to the one place where they can recoup some of their losses – timeshare owners.
It is understood that at any time and for any given reason timeshare resort companies can require timeshare owners to pay special assessments. It is also understood that maintenance fees are not capped and are unprotected to increase at the timeshare resorts’ discretion. Over the past few months there have been reports of timeshare owners receiving special assessment fees of $1,000 to $3,000.
Chad Newbold, President of VI Network, Inc., one of the nation’s largest facilitators of vacation similarities, reports that the current economic conditions, the increase of fees for the 2009 use year, along with unheard of special assessment billings and a diluted resale market, has produced the perfect storm for the timeshare industry. This storm has caused a record number of owners simply wanting out which he predicts will undoubtedly consequence in in addition another sharp increase in maintenance fees for the 2010 use year.
For many it had seemed safe to assume that the upfront cost to buy a timeshare – averaging over $19,000 in 2007 – plus annual maintenance fees would have been enough to finance the operation and management of any timeshare resort complicate. But as more and more timeshare owners are hit with these special assessments this assumption has been turned on its head. Timeshare owners are feeling taken advantage of as they are having to pay already more “leisure and travel” expenses at a time when they can least provide to do so.
How much higher special assessments and other fees will rise is uncertain. But one thing that is certain is there is no time like the present to weigh the pros and cons of timeshare ownership and consider some options. There are viable solutions out there for anyone considering whether or not to keep their timeshare. One company, Timeshare Relief Inc., has been in the business of getting people out of their timeshare contracts since 2001 and they guarantee that their customers will never have to pay another timeshare fee. Other options obtainable to timeshare owners, such as reselling a timeshare by listing it online or by a resales broker, require money upfront and provide no guarantee that the timeshare will sell. In tough economic times, a guarantee can go a long way.